All activities in this section may be called a single name – business events. There are many business events in the normal course of different companies – exhibitions, press events, conferences, seminars, presentations, the opening ceremony, wine, lottery and sweepstakes, promotions, road-show, partnerships and business meetings and much more. The main purpose of such activities – improving the company’s image by exposure to an external audience. At work, we choose the best type of personalized approach to consumer reports and information. Each business event should be bright, stylish and glamorous.
Services of Agency’s Persona Grata may include the following elements of trainings and business events:
- Develop a program of business events;
- Planning of the budget;
- Selection, rent of conference rooms, hotels, unusual venues;
- Inviting the participants, the organization registration, help-desk; safe deposit box office;
- Meeting, delivery, seeing the participants;
- Organization of placement of participants;
- Provide the necessary equipment and technical support;
- Design, development and manufacture of printed products;
- Organization of banquets and receptions;
- Provision of festive events;
- Safety measures;
A separate section should focus on BTL services – the organization of special events (special events).
Today, advertising – suppliers pay more and more attention to non-traditional methods of advertising. One of such tools is the BTL and special events. Their specificity can be very diverse: from simple drawings and presentations to complex and time-consuming activities that require little training. The main advantage of this method of promotion is, in fact, that these measures are unobtrusive and form a trust to them. Thus, in the minds of consumers creates a positive attitude towards a particular brand or company at all. A maximum efficiency of such activities can only provide the specialists of this case.